Retail Design - Deichmann Store
Designing Deichman new concept store.
Deichmann is a major German shoe and sportswear retail chain.
The Deichmann Group has around 4,000 branches in 24 countries and is the leader in its industry.
The stores should be updated in aesthetic, communicative and experiential terms to keep high the brand reputation.
Material moodboard
New concepts of Retail
The project includes a large glazing that divides the space in two areas:
Storage area where the products are stored and the Retail area dedicated to the customers.
The buying experience is completely revised, through a mechanical system,
similar of a vending machine, the product reaches the customer.
Plant and prospects
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